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New Kit Sponsor - 32Red


ThePrisoner

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Maybe they are paying a decent whack... perhaps the sort of money we couldn’t expect to get if not for the extra exposure they’d get if/when Lampard gets the job. From a financial point of view, this is probably a big part of operation FFP.

Not enthralled, but then plenty of other clubs have gambling site sponsors and people generally tune them out, except for the bog rolls on the red dog shirts - can’t unsee them!

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1 minute ago, derbydaz22 said:

Morally wrong? Come on are you telling me you have never placed a bet? Nobody forces anyone to go in a betting shop or bet online I have worked in the industry for 25 years and for most people it’s a bit of fun a leisure interest. Did you think Bass was morally wrong in the 80s?

With respect Daz, you work in the industry so probably not too unbiased. Your job depends on the perpetuality of other people’s idiocy.

As you say, for most people it’s so called leisure. For others it’s an effin life changing nightmare. 

If, as a club, a society or whatever, we stop just one person gambling, then that’s a good thing. Especially in this day age of online gambling. 

Sorry, not meant to be personal to you per say.

 

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Am I the only one who doesnt care who the sponsor is? Has no bearing on my day to day life or thoughts, if someone is going to gamble they will gamble regardless of our shirt sponsor, if someone fancies a takeaway through Just Eat thats not because it was our sponsor. 

At the end of the day we have to create as much revenue in different ways as possible, if they offered the best deal to be our sponsor then so be it.

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1 minute ago, DCFC1388 said:

Am I the only one who doesnt care who the sponsor is? Has no bearing on my day to day life or thoughts, if someone is going to gamble.they will gamble not because its our sponsor, if someone fancies a takeaway through Just Eat thats not because it was our sponsor. 

At the end of the day we have to create as much revenue in different ways as possible, if they offered the best deal to be our sponsor then so be it.

You’ve got too much sense, please delete your dcfcfans.co.uk account straight away 

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Just now, CHCDerby said:

You’ve got too much sense, please delete your dcfcfans.co.uk account straight away 

The point is there are plenty of people out there without as much sense. Otherwise derrr advertising wouldn't work.

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1 minute ago, DCFC1388 said:

Am I the only one who doesnt care who the sponsor is? Has no bearing on my day to day life or thoughts, if someone is going to gamble they will gamble regardless of our shirt sponsor, if someone fancies a takeaway through Just Eat thats not because it was our sponsor. 

At the end of the day we have to create as much revenue in different ways as possible, if they offered the best deal to be our sponsor then so be it.

Never underestimate the power of advertising.

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8 minutes ago, Mick Harford said:

See, this is where I struggle a bit. I'm perhaps old-fashioned, but my first game was in '85 in the old 3rd division and back then DCFC was something for the community, a place to meet mates every other Saturday and regardless of the football something we had a bit of pride in. It was a sport that we all enjoyed going to.

It should not nor ever be a business, no matter how much that is the pervasive ideology pushed on us by (mainly) Sky, it's not about selling burgers from DNC, it should not be about getting little Johnny or Joanna the change Keepers shirt, should be about the game.

I know it's not my money, but I would not have minded seeing the club have some integrity and showing some social responsibility, by saying that we refuse to take betting money despite the fact it may harm us.

Just imagine if Mel had come out and explained to the fanbase why he didn't take this deal, the PR and goodwill would have been immense. As it is, we are just another business taking dollar from the highest bidder.

I'm not angry, just disappointed.

 

Sorry have to disagree, I have been going since the early 80s and it isn’t football that has changed, it’s society, football like everything has moved on, just go into your local pub and you will see that the next generation has changed.  Back in the 80s you couldnt really take the family to the games, the money generated by the sport has moved the facilities on to enable this to happen.

Last years sponsor was Avon Tyres, not once did it ever enter my thoughts to use them, just as it won’t for me to use this firm, don’t agree with the high morale high ground on this one so we will have to agree to disagree on this.

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It’s only the shirt sponsor. It’ll probably change again next season or at worst in two or three seasons.

So 32Red won’t have such a strong link with the club.

Not in the same way that Lete are synonymous with Napoli or Emirates are with Arsenal, for example.

I didn’t see any problem with Avon Tyres, but if 32Red are offering more money, then in our financial situation, it’s obvious what we are going to do.

If Barcelona broke their tradition of having no sponsor on the shirt to eventually open up a revenue stream, then that shows you shirt sponsorship money is an important consideration for clubs at every level and there is no room for sentimentality or morality in the eyes of football club owners.

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14 minutes ago, derbydaz22 said:

Morally wrong? Come on are you telling me you have never placed a bet? Nobody forces anyone to go in a betting shop or bet online I have worked in the industry for 25 years and for most people it’s a bit of fun a leisure interest. Did you think Bass was morally wrong in the 80s?

I haven't ? - but gambling sponsorship is part of football nowadays and in the current financial climate, screw the buggers for as much money as possible and put up with the logo on the shirt..

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I'm also interested in what @Mafiabob makes of it.

Maybe I'm being thick and incredibly narrow minded. Am I missing what is so evil about a betting company advert on a shirt?

I mean it's not opening people's eyes to betting. Pretty sure everyone knows it exists. It's not forcing anyone to gamble. 

Betting adverts are on TV, radio I think? Bus stops... I check a story on the Sky app and I'm offered odds on a sporting event. 

When it comes to coverage of a sport they tell you the odds to show how favourite the favourite is. 

I never saw Benson and Hedges plastered all over the Jordan F1 team and thought about smoking. Carlsberg on Liverpool never made we want to drink. Watching Joe Hart wash his hair in Head and Shoulders, Oxlade Chamberlain rub Nivea into his nipple etc etc.

If I'm going to put a bet on is up to me. Now all advertising does is influence who I use? 32 Red will stick in my head more than Bet Victor now. But it won't open me up to anything that I'm not already opening up to with my free will? 

I apologise if I'm missing the point. I just think people need to be accountable for themselves.

And if you are addicted to gambling or have been previously then you are well aware of all the opportunities to gamble. You know the casinos and the sites. 

Like an Alcoholic knows what alcohol is out there. Seeing the name on a shirt or a bus stop or on an advert is not going to make the difference? Is that really the trigger? Surely there's a battle in the brain and it's about getting the right winner. Far beyond the influence of an advert? 

I dunno.

I judge logos on whether they make the kit look cool. Samsung is always a nice simple look. Doesn't make me buy a Samsung TV though. Helped put the brand at the front of my mind when I bought one. But in the end it was a Phillips if anyone is interested. Wish I'd bought Samsung already 

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5 minutes ago, RoyMac5 said:

The point is there are plenty of people out there without as much sense. Otherwise derrr advertising wouldn't work.

My view is that a lot of  advertising is about brand recognition rather than persuading people to but a product.

People who saw Avon tyres advertising didn't think "I think I'll go and buy some tyres" more likely they thought "I need some tyres, I've heard of Avon so they must be OK, I'll have some of theirs".

Same for betting companies. Will seeing Red32 persuade folk to go and place a bet (maybe some) or simply think of Red32 first if they've already decided to waste their money?

Where my theory falls down is with advertising for products not aimed at consumers. For example, whoever saw our Bombardier advertising and then either decided to buy a train or thought of Bombardier first because they had seen it?

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Payday loans are another one. But they should feck off anyway. Not as sponsorship but just as a thing.

I'll lend you £500 and you pay me back treble. Eh? Why? Why not somewhere around £500? 

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27 minutes ago, The Scarlet Pimpernel said:

The point is betting and alcohol are no different. They bitb are popular they both are addictive.

And my point is I posted previously I’m disappointed we have gone down the gambling route, just as disappointed as I would be if we’d gone down the alcohol route, both as tacky as each other for me. Just my observations mind, if others are happy enough with them who am I to disagree ?

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9 minutes ago, Tamworthram said:

My view is that a lot of  advertising is about brand recognition rather than persuading people to but a product.

People who saw Avon tyres advertising didn't think "I think I'll go and buy some tyres" more likely they thought "I need some tyres, I've heard of Avon so they must be OK, I'll have some of theirs".

Same for betting companies. Will seeing Red32 persuade folk to go and place a bet (maybe some) or simply think of Red32 first if they've already decided to waste their money?

Where my theory falls down is with advertising for products not aimed at consumers. For example, whoever saw our Bombardier advertising and then either decided to buy a train or thought of Bombardier first because they had seen it?

That's what I wanted to say but you put it better. 

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24 minutes ago, Tim Bucktoo said:

With respect Daz, you work in the industry so probably not too unbiased. Your job depends on the perpetuality of other people’s idiocy.

As you say, for most people it’s so called leisure. For others it’s an effin life changing nightmare. 

If, as a club, a society or whatever, we stop just one person gambling, then that’s a good thing. Especially in this day age of online gambling. 

Sorry, not meant to be personal to you per say.

 

I agree if we are talking about problem gambling but old Joe who has placed a 5p lucky 15 it’s a bit of fun and a interest for him but everyone has a opinion but certainly wouldn’t be giving Mel a hard time about it as half of the football league has had a gambling sponsor by now and our ground is surrounded by Coral’s advertising and nobody ever mentions that.

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