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Shops still stock every other energy drink created. Crazy that its not in the shops, would have thought they'd capitalised on the kids wanting to drink what their heroes drink. Similar to all the kids wanting bright pink boots because Ronaldo or whoever wears them.

Lukozade branded itself to help fight colds and appeal to the amateur sportsman and it was the first

Red bull does nothing more than to play to kids.

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They supply for half the championship now. The marketing has clearly done the trick. Not a bad market to get in, if you think about it. Lucozade and Gatorade are great but promoting it soley as a sports drink for professionals rather than something kids drink that's full of sugar gives them a niche appeal. Good luck to them.

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