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Ukraine v England


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i would love to know who was stupid enough to pay £11.99

England's first ever game broadcast on the internet appears to have been a success as fears of a technology meltdown went unfounded on Saturday. Fans had to pay up to £11.99 to see the action online with 12 cinemas across the UK also screening the game, which England lost 1-0 to Ukraine.

Access to the website proved easy and the broadcast ran smoothly with a more than reasonable picture quality.

Media company Perform streamed the tie while the BBC screened the highlights.

The number of subscriptions was estimated at between 250,000 and 300,000 but final figures are expected to be released later in the week.

Kentaro - an international agency appointed by the Ukrainian Football Federation - originally sold the UK rights for the game to Setanta.

But after the pay-TV firm collapsed, digital sport specialist Perform was appointed to stream the match online with the traditional broadcasters understood to be unwilling to pay the asking price.

Kentaro said it was taking a maximum of one million subscribers for the match, which equates to around 2.5 million viewers, with the fee rising from £4.99 earlier in the week to £11.99 on Saturday.

http://newsimg.bbc.co.uk/shared/img/o

ITV has the rights to home England games and, under the terms of their contract, has taken over Setanta's broadcast rights for away friendlies, but not qualifying games.

The BBC were granted the highlights rights - shown on Saturday night - after last-minute negotiations, with part of the deal stipulating the announcement would not be made until the conclusion of the match which saw keeper Robert Green sent off and Sergiy Nazarenko score a first-half winner for Ukraine.

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