Day Posted June 19, 2009 Share Posted June 19, 2009 A TV advert which showed pop singer Duffy cycling through a supermarket has been cleared by an advertising watchdog after health and safety complaints. Eighteen viewers complained the singer, from Nefyn, Gwynedd, was not wearing reflective clothing and her bicycle had no lights in the Diet Coke commercial. The Advertising Standards Authority (ASA) also said four viewers worried children could copy her behaviour. Coca-Cola argued the ad was supposed to reflect "Duffy's fantasy". The commercial shows the singer coming offstage before sipping from a can of the cola and cycling through dark streets and into the store, before returning to her concert in time to perform an encore. Coca-Cola argued the commercial depicted Duffy's escape from the pressures of stardom and was "far removed from the real world". Highway Code The company also said they had gone through a "vigorous" production process to ensure they met the Highway Code criteria for riding a bicycle on public roads. With the regulations recommending cyclists wear reflective clothing in the dark, Coca-Cola pointed out Duffy wore a black and white sparkly top that stood out, while her bicycle had lights on the front and rear in each shot. After investigating, the ASA did not uphold the complaints, noting the "fantasy context" and deciding that older children would understand cycling round a supermarket was not a realistic situation. A Brit Award winner, Duffy is best known for her number one hit Mercy and her album Rockferry. [url=http://news.bbc.co.uk/1/hi/wales/8104658.stm]http://news.bbc.co.uk/1/hi/wales/8104658.stm ------------------------------------------------- To be fair she should of wore a cycling helmet a tin of beans or even chopped tomatoes could of fell on her head and caused serious damage. Link to comment Share on other sites More sharing options...
vicky-27 Posted June 19, 2009 Share Posted June 19, 2009 A vigorous production process haha what the chuff :confused: is it April fools day ? cant believe 18 veiwers actually bothered to ring up and complain. Link to comment Share on other sites More sharing options...
MrOrdinary Posted June 19, 2009 Share Posted June 19, 2009 dont hold it against them some people dont have jobs no more what else are they gonna do with there lives, if i could be bothered id complain on the basis i dont understand most adverts Link to comment Share on other sites More sharing options...
Boycie Posted June 20, 2009 Share Posted June 20, 2009 what about the morrisons adverts, they take shopping trollies everywhere. This is promoting nicking shopping trollies, there's plenty in the river gardens in derby anyway. Link to comment Share on other sites More sharing options...
derbydan Posted June 22, 2009 Share Posted June 22, 2009 people need to get a life its as bad as the 'racist' milk advert lol Link to comment Share on other sites More sharing options...
Day Posted June 22, 2009 Author Share Posted June 22, 2009 That was racist, have you not tried pure black milk? just as good as white milk. Link to comment Share on other sites More sharing options...
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