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Hughton gets Newcastle Job/Renaming St James Park


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Newcastle United have today announced plans to license the full naming rights to the club's stadium following consultation with international branding experts.

The board are committed to generating additional commercial revenue from advertising and sponsorship opportunities. The original naming rights proposal, launched in November 2009, invited sponsors to link their brand to St. James' Park, but this did not prove commercially attractive.

As such, the club will now seek a sponsor who will be granted full naming rights. Until such time the stadium will be renamed the Sports Direct Arena.

Managing Director, Derek Llambias, said: "Our aim for Newcastle United is to continue to deliver success for the fans and everyone associated with the Club. We must make this Club financially self-sufficient in order to deliver that success.

"To grow sustainably and allow us to invest in our future, we will need to rely increasingly heavily on commercial income. These are very difficult economic times and the board have a responsibility to maximise all revenue streams for the benefit of the Club. Stadium rebranding offers a lucrative way for clubs to secure significant additional income.

"When we initially launched our plans at the end of 2009, we invited sponsors to attach their brand to that of St. James' Park. However it has become clear that in order to make the proposition as commercially attractive as possible, a potential sponsor must be given the opportunity to fully rebrand the stadium.

"Naming the stadium the Sports Direct Arena helps up to showcase the opportunity to interested parties. We are now actively seeking a long-term sponsor wishing to acquire full naming rights for the stadium.

"Our shirt sponsorship deal with Northern Rock will also expire at the end of this season, which presents would-be sponsors with the opportunity to acquire both the naming rights and shirt sponsorship deals."

[url=http://www.nufc.co.uk/articles/20111110/club-announce-stadium-name-plans_2281670_2511479]http://www.nufc.co.u...2281670_2511479

Lonsdale tops, I wonder?

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Ashley's feeling a bit more confident again it seems. Lot of time for the Mags from the days as a young un of getting my hand shaked after that fantastic cup quarter final at the BBG, to having lived there for 8 years. But there's a horrible bottom line - of kids in Keswick who must be mostly Mancs or Liverpool these days and trying to keep your nose in. Much the same at a scale for us, so love to see the guys like Uttox on here, keeping the E Staffs full of Rams.

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They'll have sale signs all around the stadium and stalls selling the shitty lonsdale and no fear clothes. I used to work for sports direct, I wouldn't recommend it to anyone. All the managers were nobheads and they broke a ridiculous amount of employment laws and got away with it by using 0 hour contracts, so anyone that kicked up a fuss didn't get any hours.

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