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Premier League rights sold to BT and BSkyB for £3bn

BT has secured the rights to broadcast 38 Premier League games for each of the seasons from 2013-14 to 2015-16.

BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season, the Premier League said.

The total of 154 live matches is 16 more than currently broadcast and more than 40% of all top-level matches.

The sales raised £3.018bn, an increase of £1.25bn on the current package which shares rights between BSkyB and ESPN.

BBC sports news correspondent James Pearce said the amount paid for the new deal was "staggering", marking a rise of 70% on the present deal.

'New ways'

BT said it would launch a new football-focused channel to carry the games.

"It will offer new interactive features when supplied over BT's fibre network and we will look to distribute it on other platforms," the telecoms firm said.

BT said full details and pricing would be published in due course

"We welcome BT as a new Premier League broadcast partner," said Premier League chief executive Richard Scudamore.

"They are a substantial British company that is at the leading edge of technology and infrastructure development."

He said BT would "deliver new ways in which fans will be able to follow the competition".

He added: "The continuing support of BSkyB for Premier League football is significant beyond the revenues delivered; the longevity and quality of their commitment has done much for the English game as a whole."

Under the new agreement, BT secured two of the seven packages on offer, showing 28 Saturday lunchtime games, including the opening game of the season, and 10 matches taking place on bank holidays or midweek evenings.

http://www.bbc.co.uk/news/business-18430036

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Aye, and more power for Sky, I sometimes wonder if we will rue the day we let them take over football (for that's what they have done)

Not necessarily so, people have forgot about the EU ruling:

The European Court of Justice (ECJ) has made a landmark ruling this morning that will have a impact on the Premier League.

The ECJ ruled that it is not illegal for individuals in the United Kingdom to buy set-top box decoder cards from foreign broadcasters. Previously, residents in the UK could only watch televised Premier League games that were shown on Sky Sports and ESPN. But now with this new ruling by the European Union’s highest court, UK residents can buy decoder cards to legally watch TV broadcasts of Premier League matches beamed overseas.

The ECJ said that stopping the “import, sale or use of foreign decoder cards is contrary to the freedom to provide services and cannot be justified either in light of the objective of protecting intellectual property rights or by the objective of encouraging the public to attend football stadiums”.

More: [url=http://www.epltalk.com/7-ways-that-the-eu-ruling-against-premier-league-may-impact-you-35888]http://www.epltalk.c...mpact-you-35888

Now they where wrong on the deal being worth less than previously, however i think a lot of people will be looking to invest in other EU decoders.

The Sky Sports franchise managed to get 2.9% of the viewers in May 2011 [url=http://www.barb.co.uk/report/monthlyViewing?period]http://www.barb.co.u...yViewing?period[]=20120501&button_submit=View+Figures

I personally see this as a big error by Sky, and a coup for the Prem.

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I read somewhere that Sky already had a contingency plan during the court case with the Portsmouth pub case. They have looked into buying the European wide rights to screen Premiership matches. Not seen much about it recently but I'm positive there was a way they could do it.

It would have cost millions and may be one of the reasons the Murdochs wanted to take total control of SKY. They can use their global wealth to subsidise a short term loss maker in order to win long term revenue streams from subscription fees. Sky are 37% owned by Murdoch - he may have his work cut out to persuade the other shareholders to embark on a risky strategy of buying all the european rights.

They use the same weapons to try and destroy competitors ie, selling the Sun at a loss/very low profit margin in order to nick readers from the other rags.

Be interesting to see how much power he has left, especially with the Leveson inquiry still ongoing. Only last week he was called a liar on oath by two ex-Prime Ministers of this country.

The government would be unlikely to publically back him in the current climate but he won't give up without a fight.

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