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Fleishman-Hillard Best Digital Content Award


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Derby County have won the Fleishman-Hillard Best Digital Content award at the 2010 Football League Awards incorporating FourFourTwo's Top 50 Football League Players.

The club received the award at a gala dinner at Grosvenor House, Park Lane on Sunday evening in front of 900 attendees from clubs, sponsors and the football industry.

Over the last 12 months Derby County have focused on the "Rams Player" section of the website with an aim to produce high quality content to drive subscriptions, as well as improved and innovative content. Derby have introduced the policy of 'Rams Player' exclusives, ensuring all major interviews and club announcements are announced first in video format. In addition, 'Rams Player' contains really engaging clips with great features, exclusive access to the first team squad and innovative ideas to show the players in different environments, and 'behind the scenes' information not usually seen, such as player quizzes and a Pot Black Pool Challenge, giving fans what they really want and can't get anywhere else. The judges were tremendously impressed with the slick production of 'Rams Player' and the quality of the features, clearly demonstrating the investment and work the club have put into it.

On collecting the award, Matt Reeder said: "Winning this award is a massive achievement for the club and I'm delighted for everyone involved. We've got a very good team of helpers who have put in a lot of hard work and we've really upped our game in the last 12 months or so. The players are all happy to be part of what we're doing and that's helped with the popularity of the web site and with increasing subscriptions."


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I wouldn't even say RamsPlayer is that good, the only reason to pay for it is to listen to a local radio station that would be free if you were in Derbyshire. If you get to listen to the full 90 minutes depends on if they can be arsed to switch it on at 3pm, It's a joke to be honest how they can even charge for it.

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