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Derby - Leeds - March friendly


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Derby and Leeds to play March friendly as Rams chairman Mel Morris looks to show up Football League over media rights

By Charles Sale for the Daily Mail 22:30, 14 Dec 2016, updated 22:30, 14 Dec 2016

Derby chairman Mel Morris is in conflict with the Football League after being denied to access to the details of TV deal he claims could be a lot better

His club and Leeds are going to play a friendly to highlight lost revenue streams

They want to show the flaws of a monopoly deal for just eight per cent of fixtures

The Premier League are investing resources to cut down pirate streaming

Premiership Rugby have failed to appoint a chairman to replace Quentin Smith

An unlikely friendly match between Championship rivals Derby County and Leeds is going to be staged at Pride Park during the March international break as part of Rams chairman Mel Morris's battle with the Football League over media rights.

The formidable Morris is in conflict with the FL after being denied access to the details of TV deals he claims could be a lot better.

He is putting on the game to highlight the major revenues he believes could be made from broadcasting and social media if there was no restrictions from a monopoly TV deal for eight per cent of the fixtures. 

Morris, who it is understood has significant support for his views from across the EFL divisions, has invited all 72 clubs plus the League board and commercial committee to a meeting at Derby on January 5 where he will present his media plans in detail.

Morris wrote in his latest letter to clubs: 'My quest is to ensure the Football League is able to efficiently and successfully grow our brand and our revenues. 

'I am underwhelmed by our lack of stature and the weak levels of monetisation of our media rights and the seeming lack of efforts, focus and results delivered by those responsible.

The two Championship clubs will meet to show revenue streams missed in the current TV deal

'Even against the backdrop of the agreements that we are not allowed to see, we believe there are significant opportunities for all of us to generate meaningful incremental revenue, even for this season.'

The FL remain convinced that the current Sky deal is a good one and have yet to see any evidence to the contrary. 

They are also appointing a broadcasting expert onto the staff to prepare for the next TV deals.

  

A major concern for the Premier League with lucrative TV rights to protect is the growth of pirate streaming of their action with a landmark audience of a million reckoned to have illegally watched Manchester United's win at Swansea that wasn't a selected TV match. 

The PL say they are containing the situation by investing a lot of resources to fighting the problem and have had a string of successful court actions. 

A major concern for the Premier League, with TV rights to protect, is pirate streaming growth

  

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Football needs to move into the 21st century. People don't watch TV any more. Look at music platforms now, it's all streaming. 

Could potentially do better from a steaming service something like Spotify that you could watch football matches on live maybe? 

Would be interesting and if certainly sign up if you could watch all Football League games on it! 

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Just now, Chris Mills said:

Football needs to move into the 21st century. People don't watch TV any more. Look at music platforms now, it's all streaming. 

Could potentially do better from a steaming service something like Spotify that you could watch football matches on live maybe? 

Would be interesting and if certainly sign up if you could watch all Football League games on it! 

Could potentially kill attendances 

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LOVE this:

Quote

"The FL remain convinced that the current Sky deal is a good one and have yet to see any evidence to the contrary. 

They are also appointing a broadcasting expert onto the staff to prepare for the next TV deals."

How the can they know what is and isn't a good deal when they don't currently employ people who know they're talking about?

 

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3 minutes ago, Kennington Ram said:

Suspect either Football League is deliberately making it look crap to try and kill it or Mel has sub par PR, the article is dreadful.

It's just poor writing. Will probably be edited later tonight or tomorrow.

Sometimes wonder how these articles get sent out as they are in the first place. I know these journalists have to work to tight deadlines, but still...

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1 minute ago, rynny said:

I think the idea is to get a friendly arranged where the FL have no say, get it streamed and show how much money can be made on a friendly then show it to the other 70 teams and show that more could be made for actual league games.

I think you're exactly right, and, you said it clearly in one longish sentence.

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