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Ticket prices, nothing new but come on, £64 really?


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Demand and Supply. If you can charge £64, why would you choose to charge £30?

Well, you might want to encourage young people to watch a match for whom even £30 would be a lot of money, or the unemployed or minimum wage earners; you might want to build up a fan base that doesn't automatically turn to Sky or BT to watch their football; you might value the fact that a live audience creates an atmosphere that encourages good players to play better; you might take a long term view that building a fan base wanting to watch live games in a stadium rather than live games in their living room might also encourage them to go and play on Hackney Marshes, thereby improving their health and the health of the nation

Or alternatively you rely on supply and demand pricing and fleece the beggars.

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Well, you might want to encourage young people to watch a match for whom even £30 would be a lot of money, or the unemployed or minimum wage earners; you might want to build up a fan base that doesn't automatically turn to Sky or BT to watch their football; you might value the fact that a live audience creates an atmosphere that encourages good players to play better; you might take a long term view that building a fan base wanting to watch live games in a stadium rather than live games in their living room might also encourage them to go and play on Hackney Marshes, thereby improving their health and the health of the nation

Or alternatively you rely on supply and demand pricing and fleece the beggars.

I don't disagree with you there, that this would be the ideal solution & certainly in the Prem, there is scope for clubs to reduce prices. Lower down the leagues, though, it's pie in the sky to think that clubs could afford to have a 10-15 year plan of slowly building the fan base when they need to pay the wage bill and constantly compete for the best players they can afford. For a club like Chesterfield, 7,000 fans at 20 odd quid a ticket still makes more financial sense than 10,000 fans at a tenner.

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I don't disagree with you there, that this would be the ideal solution & certainly in the Prem, there is scope for clubs to reduce prices. Lower down the leagues, though, it's pie in the sky to think that clubs could afford to have a 10-15 year plan of slowly building the fan base when they need to pay the wage bill and constantly compete for the best players they can afford. For a club like Chesterfield, 7,000 fans at 20 odd quid a ticket still makes more financial sense than 10,000 fans at a tenner.

But Chesterfield won't be receiving tens if not hundreds of millions in TV revenue

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