Ash Posted July 30, 2013 Share Posted July 30, 2013 Rams strike exciting new deal with The University of Derby The University of Derby have extended their strong association and relationship with Derby County Football Club for the upcoming 2013/14 season. After previously sponsoring the North Stand at Pride Park Stadium for the last three seasons, the University have agreed a new partnership deal which includes becoming the naming rights partner of the Rams’ Moor Farm Training Ground, the provision of education to Academy staff and players and the launch of a unique Sport Management degree. The agreement will see Moor Farm renamed as the ‘Derby County Training Centre in partnership with the University of Derby’. The University of Derby will also have a number of sponsorship elements at the Stadium along with access to the training ground and coaching staff for its football team. Derby County President & Chief Executive Sam Rush commented: “We’re delighted to announce the University of Derby as a Naming Rights Partner of our Training Ground. “We’ve enjoyed a strong and successful working partnership with the University over the course of the last few years and its positive news that they’ve decided to take this to the next level. “The Naming Rights avenue is one that we’ve looked to pursue in recent months and we feel the University of Derby is a perfect fit.” In addition to renaming the Training Ground, The University of Derby is also launching a new BA (Hons) Sport Management degree - the first of its kind in the UK - which will be working in conjunction with Derby County Football Club to give students ‘real-world’ experience in the business of Football. Vice-Chancellor of the University of Derby, Professor John Coyne, remarked: “As a long standing supporter of Derby County, the University is delighted to build further on our excellent relationship and we are particularly excited by the prospect of working more closely with Academy staff and players. “The Club shares both the philosophies and approach of the University of Derby, as highlighted by its continued investment in its Academy and the opportunities given to young players to progress to the first-team. "We offer our full support to the Rams and wish them every success in their quest to challenge for the top six this season.” On the BA (Hons) Sport Management degree, Coyne added:“It is fantastic to be launching the degree which is the first of its kind in the UK to apply a field based ‘learning lab’ at a professional Football Club. "It is a unique degree of two halves, offering students the opportunity to immerse themselves within business and football. "Lectures will take place at the University of Derby, with work related sessions giving students an insight into HR, finance, media, PR, Sport Development and the Community being held at Derby County. "Graduates of this degree will have an excellent basis for a career in national and global sport, event and business management industries.” Sam Rush was joined on the pitch at Derby’s pre-season friendly against West Bromwich Albion on 27th July 2013 with Liz Barnes, Pro-Vice Chancellor and Russ Langley, Acting Director of Marketing & Communications of the University of Derby to officially announce the new naming rights partner of the training ground and to launch the BA (Hons) Sport Management degree. Places are limited on this unique degree course. Read more at http://www.dcfc.co.uk/news/article/partnership-with-university-of-derby-announced-954881.aspx#2YFAeA0iJjsABYzF.99 Link to comment Share on other sites More sharing options...
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