I would imagine that as technical director you'd be well served to see what's going on on "the shop floor". It's very easy to suggest that he's involved in coaching, but it's literally a snapshot. Is there evidence of him coaching in this session or just watching?
If a few more directors got off their backsides and worked the front line now and again their business would probably benefit.
Not everything is black and white...except the East Midlands obviously!